CEO Roundtable on Cancer Launches “Going for Gold” Initiative

Last Updated on February 3, 2022

CEO-Roundtable on Cancer

The non-profit CEO Roundtable on Cancer launched a multi-year initiative – Going for Gold – in partnership with Historically Black Colleges and Universities (HBCUs), Hispanic Serving Institutions (HSIs), global health care companies Amgen and Merck (known as MSD outside the United States and Canada), along with analytics leader SAS.

With a focus on improving health equity, education, navigation, and access, the program has the capacity to impact more than 20 million lives within 7-10 years, especially among communities disproportionately affected by cancer.

Going for Gold extends the CEO Cancer Gold Standard™ employer accreditation to recognize universities that champion health and well-being by advancing prevention, diagnosis, and quality treatment for cancer for their students, faculty, staff, alumni, parents, and communities. The initiative also enables universities to contribute to research efforts through CEO Roundtable's Project Data Sphere®, which helps expand access to clinical trial research and offers an open-access digital platform for aggregating and analyzing data to advance health equity efforts.

“History is being made through this collaboration with the HBCU community…Health safety and health education are top priorities in our nation and will continue to be a driving force as we strive to reach our Going for Gold standard. If we believe we can do it, we will achieve it. Let's stand up and work together until future generations can expect to live cancer-free lives.”

Robert J. Brown, ambassador for the initiative and CEO of B&C International

“While much progress has been made against cancer over the years, that progress has not been shared equally…I'm confident that this initiative will lead to expanded participation in cancer clinical trials, more equitable access to new treatments, and improved health outcomes for patients.” 

Robert A. Bradway, CEO of Amgen

“We know that cancer diagnoses in African American and Hispanic/Latino populations are often made too late. The reasons for this are complex, ranging from the social determinants of health, through lack of access – and in some cases, lack of knowledge and best-in-class tools…The Going for Gold initiative is a wonderful way to build exemplars that begin the process of addressing these health disparities in Centers of Excellence that are academically positioned, but also positioned in communities that have the most to benefit from their success.”

Dr. Julie L. Gerberding, Chief Patient Officer and Executive Vice President, Population Health and Sustainability at Merck

As one of the first Cancer Gold Standard accredited companies, SAS has supported the CEO Roundtable on Cancer with analytics and expertise for years. SAS also provides free software and training to HBCUs and HSIs to foster data skills and create a more diverse analytics workforce.

“Through the Going for Gold initiative and access to clinical trial data and powerful analytics, HBCUs and HSIs can lead a generation of research into cancer's disparate effects on communities of color…I encourage other companies to join us in supporting community and education efforts that lead to more equitable health care.”

 Jim Goodnight, SAS CEO

The initial group of university partners involved in the Going for Gold initiative includes:

  • Dillard University in New Orleans, La.
  • Livingstone College in Salisbury, N.C.
  • Norfolk State University in Norfolk, Va.
  • North Carolina A&T State University in Greensboro, N.C.
  • Shaw University in Raleigh, N.C.
  • Southern University Law Center in Baton Rouge, La.
  • Stillman College, Tuscaloosa, Ala.
  • Winston-Salem State University in Winston-Salem, N.C.

“The collaborative work between our two organizations can serve as a model to build a national framework that educates minority communities in particular about cancer prevention, early detection, and increasing access to clinical trials and treatment facilities. Shaw University is proud to partner with the CEO Roundtable on Cancer and help spearhead a national movement to improve positive health outcomes in our communities.” 

Dr. Paulette Dillard, President of Shaw University

“Livingstone College believes in educating the whole person, mind body and spirit, which is why we operate under a holistic college model. Joining in this initiative supports the health and wellness modality of our holistic program...Knowledge is power and the more we educate students, particularly on combatting health disparities with a prevention focus, the more we elevate the consciousness of their entire families and therefore, the Black community as a whole.”

Dr. Jimmy R. Jenkins, Sr., president of Livingstone College

There is a high degree of overlap between the location of the HBCUs and HSIs and areas of the highest incidence of cancer in non-Hispanic Black and Hispanic/Latino populations.

Dillard University, for example, has a Minority Health and Health Disparities Research Center with the mission of improving the overall quality of health for racial and ethnic minorities, which will lead the initiative at that university.

“New Orleans and southeast Louisiana have some of the highest cancer rates in the country, so we look forward to our role as a community of health host to provide education and programming related to this health concern.”

Dr. Yolanda Page, Vice President of Academic Affairs at Dillard

The initiative is focused on the 27 four-year HSIs with at least 60% Hispanic enrollment and seeks to include all 101 HBCUs in the U.S. Of those HBCUs, 50 institutions have health-affiliated programs such as medical schools, nursing, pre-med, health information, and health communication, which provide opportunities for further engagement by partnering on clinical trials, developing health materials, and shaping community outreach.

Recruiting for additional corporate and university partners is ongoing.

About the CEO Roundtable on Cancer
The CEO Roundtable on Cancer was founded in 2001 when former President George H.W. Bush challenged a group of executives to “do something bold and venturesome about cancer within your own corporate families.” The CEOs responded by creating and encouraging the widespread adoption of the CEO Cancer Gold Standard™ which calls for organizations to evaluate their health benefits and workplace culture and take extensive, concrete actions in five key areas of health and wellness to address cancer in the workplace. For more information on the CEO Cancer Gold Standard and the no-cost, web-based accreditation process, please visit

About Merck
For over 130 years, Merck, known as MSD outside the United States and Canada, has been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases in pursuit of our mission to save and improve lives. We demonstrate our commitment to patients and population health by increasing access to health care through far-reaching policies, programs, and partnerships.

Today, Merck continues to be at the forefront of research to prevent and treat diseases that threaten people and animals – including cancer, infectious diseases such as HIV and Ebola, and emerging animal diseases – as we aspire to be the premier research-intensive biopharmaceutical company in the world. For more information, visit

About Amgen
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing, and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology. 

Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world, and is developing a pipeline of medicines with breakaway potential. For more information visit

About SAS
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®. For more information, visit

SOURCE: CEO Roundtable on Cancer, PRNewswire

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