HBCU Clothing: 3 Online Stores to Shop for Unique Gifts

Last Updated on May 26, 2023

HBCU Male model poses in Tuskegee University varsity jacket on left. The same model posed on the right with his back turned reading a book, and wearing a North Carolina A&T State University vintage sweater.

Photos courtesy of Tradition Ever Since; an African American owned, Atlanta based apparel company formed in 2005.

If you are an HBCU alum or supporter, you know it is often a struggle to find unique HBCU clothing for your favorite HBCU in local stores. When you do find HBCU clothing — the selection is often limited or generic. Typically, the best opportunity to stock up on gear is at the campus bookstore, homecoming street vendors, or attending college sporting events like HBCU classics. These selections are not always the most convenient option. I have several family and friends that attended HBCUs who face these same struggles. So I did some research and found a few online spots to purchase HBCU apparel for myself, and help you find unique HBCU gifts for you and yours.

Tradition Ever Since

Tradition Ever SinceBased in Atlanta, GA Tradition Ever Since is an Officially Licensed Collegiate Apparel company started by HBCU alumni. They provide fashion forward designs for the Black College and Greek markets. Their products include vintage and prep styled fleece sweatshirts, nit caps, varsity jackets, V-neck sweaters and more for men. Vintage cardigans are available for women. There supply clothing for 15 or more HBCUs on their site.


Fanatics Historically Black Colleges and Universities Gear

Football Fanatics HBCU MerchandiseLocated in Jacksonville, FL Fanatics (HBCU Gear) is a family owned business. It has one of the broadest assortments of officially licensed sportswear in the nation. They provide a wide range of and products including: hoodies, jerseys, fleece tops and bottoms, golf shirts, hats, flags, decals, pennants and a lot more. There are clothing HBCU clothing options available for men, women and children for more than 40 HBCUs. They are well known for great customer service and return policies.


BIG BOY Head Gear

Big Boy Head GearEstablished in 1991, Big Boy Headgear Inc. prides themselves on creating quality products with historical significance that are unique to the market. With over a decade of research and development, combining complementary material with an exclusive style. Currently, they carry licenses for Historical Black Colleges and Universities (HBCUs). In addition to HBCU apparel, Big Boy sells Buffalo Soldiers, Tuskegee Airmen, Negro Leagues Baseball, Latin Legacy Baseball, and more. You can also visit their Amazon store at BIG BOY GEAR.


If you have a HBCU clothing site you would like to suggest, leave me a comment at the bottom of this post.

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