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You are here: Home / Current Students / Careers / Developing Your Personal Brand in College

Careers

Developing Your Personal Brand in College

Long before you graduate from college and start looking for jobs, you should already develop your own personal brand. It’s important that people get to know you for who you really are without revealing too much of yourself. Potential employers want to familiarize themselves with future employees even before they apply for jobs. They want to be sure that they will be hiring the right individuals to fill in vacancies in their company. So if you want to be noticed by them, you should start developing your personal brand today.

If you want to land a good job someday, you must shine while you’re still in college, remember that it’s a big world out there and no matter how smart you are nobody will notice you unless you stand out in the crowd. Having your own personal brand and being able to communicate that brand is key in helping you land a great job after college.

Here are some ways on how to develop your professional image:

[messagebox title=”Social Media Sites“] Having an account with some of the most popular social media sites is one way for you to communicate your brand. While others are using these sites to get connected with friends, you can use them to your own professional advantage. It’s important that you keep a good image even in these sites because you can never tell who will be viewing your profile. Be careful with what you post or upload. Those who don’t know you personally will refer to your online profile to gather more information about you.[/messagebox]

[messagebox title=”Campus events“]
Every now and then your school conducts events attended by the faculty, students, parents, and other guests. You can communicate your personal brand effectively during such gatherings by actively participating in them. For instance, you can join in the planning and preparation of these events. Further, being a member of a school organization provides you the opportunity to host a campus event. You will be rendering your services to others and at the same time build your professional image.[/messagebox]

[messagebox title=”Parties“] College students like yourself love to party once in a while. This is the time when you rub elbows with other students. Remember that you should also learn to please them if you want to develop your personal brand. Be yourself when around them. Who knows? They can later help you when you start looking for your dream job.[/messagebox]

Developing your personal brand as early as college can benefit you later on especially when you start building your career. Always act responsibly and be mindful of how you communicate your personal brand especially in social media sites, campus events, and parties.

Photo Courtesy of BIGSTOCK

July 18, 2012 by Stephanie Gallardo

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