Howard University is the First HBCU to Partner with Under Armour

Last Updated on May 26, 2023

Howard University is the First HBCU to Partner with Under ArmourHoward University has announced a partnership with Under Armour (NYSE: UA), the global leader in performance footwear, apparel and equipment. As part of the partnership, Under Armour will exclusively design and supply apparel and accessories for training and game-day uniforms for all 19 of the University's men's and women's varsity athletics teams.

“I am absolutely thrilled about our new partnership with Under Armour,” Howard University Director of Athletics Kery Davis said. “Under Armour is a brand that fits perfectly with the Bison athletics story and culture. Our primary focus at Howard is, of course, our student-athletes, and Under Armour's passion and commitment to high quality and innovation will benefit our student-athletes for years to come. Our entire department is looking forward to a long and mutually productive relationship with the Under Armour team.”

“Howard University is an institution built on the highest values of academic excellence, and we are extremely proud to be teaming up with one of the most vibrant, distinctive and historic programs in the country to help elevate the performance of all Bison student-athletes with innovative apparel,” said Ryan Kuehl, Vice President, Sports Marketing, Under Armour.

This new affiliation further expands Under Armour's leadership in providing proven performance benefits to college athletes on all playing fields. Howard University is the brand's first HBCU partnership.

About Under Armour, Inc.

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at

About Howard University

Founded in 1867, Howard University is a private, research university that is comprised of 13 schools and colleges. Students pursue studies in more than 120 areas leading to undergraduate, graduate and professional degrees. Since 1998, the University has produced two Rhodes Scholars, two Truman Scholars, two Marshall Scholars, 30 Fulbright Scholars and 11 Pickering Fellows. Howard also produces more on campus African-American Ph.D. recipients than any other University in the United States. For more information on Howard University, call (202) 238-2330, or visit the University's Web site at

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