Last Updated on May 31, 2023
Estimated reading time: 4 minutes
Byron Allen's Allen Media Group (AMG) free-streaming digital platform, HBCU GO — the leading media provider for the nation's 107 Historically Black Colleges and Universities (HBCUs) – announces a new promotional partnership with the award-winning indie film FREEDOM'S PATH, opening in 200+ theatres nationwide during Black History Month beginning February 3, 2023. As part of the feature film release, HBCU GO will launch its community giving initiative, “HBCU GO Give 365” to inspire and engage the Black community to lean in and provide much-needed funding to HBCU higher learning institutions. HBCU GO will kick off this community-giving initiative by donating a portion of ticket sales from the movie release in February directly to HBCUs that support the arts.
FREEDOM'S PATH will be released in over 50 major theatrical markets (New York, Los Angeles, Chicago, Seattle) with a specialty screening event in Atlanta to include a panel discussion with producers and celebrity cast members. HBCU GO will support the film's theatrical release in AMC and Regal theaters across the country by inviting students, alumni, faculty and the community to attend and join the conversation.
FREEDOM'S PATH follows the teachings of Dr. Martin Luther King Jr. by challenging us to look past preconceived notions and stereotypes to see people as unique individuals. The first movie to be centered around free, autonomous Black Americans living in the south during the Civil War, FREEDOM'S PATH tells the story of a young, white Union soldier who, after deserting from battle, soon discovers the real meaning of freedom through a young heroic Black man. Centered in and around the Underground Railroad, FREEDOM'S PATH is focused on a unique friendship forged between the soldier (‘William' portrayed by Gerran Howell) and free man (‘Kitch' portrayed by actor/executive producer RJ Cyler).
FREEDOM'S PATH is written and directed by Brett Smith, FREEDOM'S PATH was produced by AJ Winslow, Jim Pidgeon, Neko Sparks and Steven Swadling, with RJ Cyler, Dexter Braff, Jory Weitz, BK Fulton, Skip Williamson, Kerri Elder and Blake Elder executive producing. Co-executive producers include Dwayne Clark, Kelly Waller, Manish Majithia, and Matthew Goldman. The production companies involved were 1812 Films, Rocket Soul Studios, Soulidifly Productions, Rock Hill Studios, Room In The Sky Films and Chicago Media Angels. Theatrical distribution is handled by Xenon Pictures.
“We're proud to support the movie FREEDOM'S PATH by engaging the HBCU community to join this important conversation,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group. “Our partnership with the film, and the launch of HBCU GO Give 365 aligns with Allen Media Group's commitment to education as a path to economic inclusion.”
For more information about HBCU GO, visit HBCUGO.TV. Find out where to watch and how to download the FREE app at https://hbcugo.tv/how-to-watch.
About HBCU GO
HBCU GO is a cultural lifestyle destination and leading sports media provider that embraces and represents the voice of Black Excellence every day of the year through an all-new platform that captures the rich history, diversity, perspectives, and cultural experiences at Historically Black Colleges and Universities (HBCUs). HBCU GO also provides a platform for emerging creatives in media production, branding, and broadcasting. We offer our viewers the best in live sports, original series, documentaries, films, comedy, and edutainment programming produced by African American leading producers, directors, and students from select HBCUs.
Launched in 2012, the free-streaming service HBCU GO was purchased by Byron Allen in 2021 and is part of Byron Allen's Allen Media Group (AMG). AMG is headquartered in Los Angeles with offices in New York, Chicago, Atlanta, and Charleston, SC. AMG owns 27 ABC–NBC–CBS–FOX network affiliate broadcast television stations in 21 U.S. markets and twelve 24-hour HD television networks serving nearly 220 million subscribers: THE WEATHER CHANNEL, THE WEATHER CHANNEL EN ESPAÑOL, PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV, MYDESTINATION.TV, JUSTICE CENTRAL.TV, THEGRIO, THIS TV, and PATTRN. AMG also owns the streaming platforms HBCU GO, THE GRIO STREAMING APP, SPORTS.TV, THE WEATHER CHANNEL STREAMING APP, THE WEATHER CHANNEL EN ESPAÑOL and LOCAL NOW — the free-streaming AVOD service powered by THE WEATHER CHANNEL and content partners, which delivers real-time, hyper-local news, weather, traffic, sports, and lifestyle information. For more information, visit www.allenmedia.tv and www.hbcugo.tv.
Source: Allen Media Group
