Last Updated on May 31, 2023
In Honor of Black History Month, Creme of Nature launched the second installment of their “Legacy of Leadership” Scholarship Fund for HBCU students. Beginning February 28, currently enrolled HBCU students across the U.S. will be able to apply for a share in $100,000 in scholarship funding. The Creme of Nature HBCU Scholarships will be administered by The Thurgood Marshall College Fund (TMCF).
Together, with an amazing line-up of partners, Creme of Nature will work in collaboration with Walmart to raise awareness of the scholarship at the retail level. An end cap display in over 1900 stores will feature Creme of Nature products along with two Black Owned, Black Founded beauty brands. Those brands include Young Kings, an all-natural and organic hair care line especially for brown and black young males, and the popular Crayon Case, an innovative cosmetic line designed for the everyday consumer of color and the professional make-up artist.
Walmart has a long history of supporting HBCU students. Understanding college students have a myriad of technical needs, Walmart provided a $10K grant to the Thurgood Marshall College Fund (TMCF) to gift the 20 BHM winners with a $500 technology award. The grant will help students purchase laptops, digital tools or other tech resources to enhance their learning experience at school or virtually.
“Walmart is committed to creating opportunity and access to education in the communities we serve…We are happy to help drive awareness of the Legacy in Leadership scholarship fund initiative.”
Regine Moore, Director, Walmart Constituent Relations
“We are so excited in this year's program, to be able to partner with like-minded small Black Owned businesses – affording them the opportunity to participate in a big community and cultural initiative…Collectively, we will bring our Legacy of Leadership Scholarship program to life within the Walmart store environment. With all of our efforts working in concert, we will provide critical funding and confidence to HBCU students working to achieve their personal and professional goals.”
Stephanie Burks, Sr. Marketing Director, Revlon Multicultural
To learn more about the Creme of Nature HBCU Scholarship, and the requirements to qualify, HBCU students are encouraged to visit the Creme of Nature website now. Applications will be accepted from February 28, 2022 through April 4, 2022. Students can complete the application and upload a two-minute video – answering the question “What legacy means to me”.
Twenty HBCU students will be selected to receive up to $5,000 from the Creme of Nature HBCU Scholarship fund and other prizes – including Creme of Nature products – to help with their financial educational needs.
The goal of the Legacy of Leadership Scholarship program is to assist students in the nurturing and development of their personal legacy brands. This innovative program has a dual purpose for Creme of Nature. First, to serve as an ongoing anchor of this educational scholarship venture. Second, to act as a beacon to effectively address the company's ongoing commitment to diversity, equity and inclusion — specific to HBCUs.
About Creme of Nature
For more than four decades, Creme of Nature has created a plethora of remarkable hair products to help women achieve their best hair. Creme of Nature is the first multicultural brand to offer hair care and styling products with argan oil with its Creme of Nature with Argan Oil from Morocco product line of more than 25 hair care and styling products that provide intense conditioning and nourishment. Creme of Nature has the best hair care products for great style and healthy hair. For more information, please visit www.cremeofnature.com.
Source: PR Newswire
