Top-selling Revlon hair care brand, Creme of Nature®, recently named ASU alumna Africa Miranda (‘98) as its new brand ambassador. The singer, model, activist and star of Bravo’s docu-drama TV show, “The New Atlanta,” currently is featured as one the models for Creme of Nature’s successful product line, Argan Oil from Morocco.
“From the moment we met Africa, we fell in love with her hair,” said Teneya Gholston, marketing director for Creme of Nature®. “As our working relationship progressed, we also fell in love with her beautiful personality and work ethic. Africa has made quite an impression on us and our consumers. She also aligns well with the direction of our brand, so naming her as the new brand ambassador only came natural.”
Miranda will represent Creme of Nature® in various capacities including special appearances, hosting Twitter chats and speaking at events and on panels. This summer, she will be seen on billboards in major cities featuring the company’s newest product line, called Argan Oil for Curls, as well as later this year in national print ads with top magazines such as “Essence,” “Sophisticate’s Black Hair,” “ Hype Hair” and “Ebony.”
“I remember my mother using Creme of Nature® on my hair as a little girl,” Miranda said. “This appointment is a dream come true for me. I’m humbled, and I am looking forward to making this an amazing year with Creme of Nature®.”
Africa Miranda’s Professional Career
Miranda, who was born in Boston, Mass., and raised in Montgomery, Ala., is making a name for herself in the entertainment industry. As a singer, she performs internationally with the corporate band, Jessie’s Girls. As an actress, she has made appearances on TV shows such as “The Game” and in the films “What to Expect When You’re Expecting” and “Nate Washington.” She also has appeared in commercials for the Coca-Cola Company and Verizon.
The new Creme of Nature® brand ambassador is the creator of The Hairnista Chronicles blog and co-creator of the show “LipStick Junkies.” She is the proud founder of Be a Girlfriend Foundation, an organization created for middle school girls that provides life skills such as conflict resolution, etiquette and learning about the dangers of social media. Miranda also is enjoying success with her Girls with Curls event, which travels to different U.S. cities to celebrate women and their beauty.
Africa Miranda at Alabama State
As a college student at ASU, Miranda was a Presidential Scholar who served as Miss ASU 1997-1998 and as a Golden Ambassador. She recently was honored by the University as the 2013 Turkey Day Classic Ambassador.
Connect with Africa Online
Source: Timothy C. Ervin, Alabama State University