The Coca-Cola Pay It Forward program returns with a stronger focus on African American moms and their impact on the academic success of their teens. Building on the initiative’s accomplishments, the 2016 program will offer up to Fifteen contest winners each a $5,000 scholarship and mentorship experience at the Coca-Cola Pay It Forward Academy in Atlanta, GA.
The Coca-Cola Pay It Forward Academy is designed to share valuable resources to help empower moms as they prepare their teens for higher education. During the Academy, the winners will be exposed to custom experiences that will help build their confidence to pursue academic success. The Coca-Cola Pay It Forward Academy will engage them on relevant topics like personal branding, preparing for higher education and selecting a career path. Additionally, there will be a track for moms focusing on areas including college financial preparation, self-empowerment and study skill support for their teens.
How to enter the Coca-Cola Pay It Forward Content
The Contest begins on January 4, 2016 at 12:00 a.m. Eastern Time and ends on June 17, 2016 at 11:59 p.m. ET. Parents, relatives, friends and mentors may nominate an aspiring teen for the Coca-Cola Pay It Forward program by visiting www.coke.com/payitforward.
The program is open to high school students, grades 9-12, and the moms/guardians who love and support their academic and community endeavors. Nominators must be 13 years of age or older at time of voting. Eligible high school teens may also nominate themselves. Winners will be selected and contacted near the end of June.
Ways to Pay It Forward
Once again, Coca-Cola invites African Americans nationwide to join the Company in its movement to pay it forward. The Company suggests the following ways to help the next generation achieve their education and career aspirations: nominating an eligible teen for the Pay It Forward Academy; becoming a mentor; taking a teen to work; or donating to support an academic scholarship. Share ways you are paying it forward and join the conversation on Twitter, using the hashtag #CokePayItForward.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo , visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Source: The Coca-Cola Company