Toyota will deliver brand new hybrid vehicles to select Historically Black Colleges and Universities (HBCUs) to kick-off the fifth-year of the Toyota Green Initiative—an environmental stewardship platform designed to educate HBCU students and alumni on the benefits of adopting a sustainable lifestyle. The donation is in conjunction with Toyota’s continued support of HBCU athletic programs in both the Central Intercollegiate Athletic Association (CIAA) and Southwestern Athletic Conference (SWAC). Twenty-two HBCUs will receive a Toyota Prius this fall.
Toyota Green Initiative was launched in 2010 and toured HBCU campuses with a fully-immersive experience to engage students in the environmental space. The athletic sponsorship of both CIAA and SWAC increased awareness of Toyota Green Initiative at sports events and homecomings. “We have observed an overwhelming response to TGI from both CIAA and SWAC supporters,” said James Colon, Vice President of African-American Business Strategies for Toyota Motor Sales U.S.A. “The Prius will help promote sustainability efforts to students, alumni and the surrounding community.”
“It is great to see a great corporation like Toyota to participate like they have, and we are very proud at Livingstone College to be a big part of that”, said President Dr. Jenkins, Sr. “Students are learning there are things they can do to reach out and help the environment and I think this is very important”, Said Vice President James Colon.
Livingstone College is one of the 22 partnering schools Toyota have partnered with. The Toyota Prius Hybrid will be on showcase on the campus for more than 12 months, in support of a healthier environment and for recruiting purposes.
Vehicle deliveries began in September to HBCUs in North Carolina and Texas. The delivery tour will conclude in October with presentations to Magic City Classic rivals Alabama A&M University and Alabama State University.
To learn more about the Toyota Green Initiative program, please visit http://www.ToyotaGreen.com.
About Toyota Green Initiative
The Toyota Green initiative (TGI) is a movement to help you find smart, simple ideas that can make an environmental impact in your community and in your life.
Working with Historically Black Colleges and Universities (HBCUs) TGI is leading the way to a better tomorrow. Our Day of Service is one example, where we invite the community, students and alumni to come together to make a difference.
The more we learn about how green issues affect our communities, the better we can shape their future. For more information about Toyota Green initiative, visit http://www.toyotagreen.com/.
Photo via Greg DeasSource: Toyota, Toyota Green initiative, Livingstone College
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