The Lincoln Motor Company presented Alpha Phi Alpha Fraternity with a check for $25,000 on November 6th as the luxury automaker wraps up its Divine Nine Driven to Give program. The campaign kicked off in early August.
As part of the program, Lincoln teamed up with African-American fraternities and sororities of the National Pan-Hellenic Council to bring the Lincoln experience to key markets in an effort to raise funds for local charities.
Lincoln presented a $20,000 check to the national organization of Alpha Phi Alpha Fraternity, as well as $5,000 to its local Miami, Florida chapter, Beta Beta Lambda. Alpha Phi Alpha Fraternity hosted a one-day test drive of Lincoln’s newest vehicle lineup, including the 2015 Lincoln MKC, in Miami in September. Among participating Greek-letter organizations nationwide, Alpha Phi Alpha Fraternity secured the highest level of engagement, including test drives completed and social media activations.
In addition, more than $5,000 will be donated on behalf of the fraternity to Alpha Phi Alpha Education Foundation, the fraternity’s nonprofit charitable arm that focuses on scholarship programs as well as training and development for its members.
Each competing organization from the National Pan-Hellenic Council received $30 for every completed test drive, to be donated to their local charity of choice.
“We were eager to see how much friendly competition would take place between the participants,” said Shawn Thompson, manager, Lincoln multicultural marketing. “All of the organizations did a fantastic job reaching out to their local communities and drumming up awareness to raise money for a greater cause.”
In addition to Miami and other cities, the program – which concluded Sept. 27 – held test drives in Dallas, Atlanta and Chicago.
Through Divine Nine Driven to Give, Lincoln dealerships work with schools and charities to conduct one-day test drive events that benefit local community organizations. The program was conceived as an engaging way to help educational and nonprofit groups raise money to support their causes.
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